Review: Launch, by Jeff Walker 2.5 of 5 stars

MY REVIEW:

I’ve read a lot of motivational self help books, but not many business how-to’s – so all in all, I don’t have much to compare this book to. That being said, I’m really not that impressed.  There were a couple of great tips and maybe even a few of those Ah-Hah moments where things just kind of made sense in the world of advertising.

The upside first (because I’m an optimist and WAS actually able to find something good about this book): Jeff walks you through his system in releasing new product on-line in a certain systematical way that will maximize your sales right out of the gate. It’s easy reading. I was able to make it through the book in just a couple of days, and I did learn a few things, so I’d say it wasn’t a total loss.

Now, lets cut the crap and see this book for what it really is: Ramble Ramble Ramble. This entire read was one big long drawn out sales pitch for Jeff’s other money grubbing ventures. And then, as if that’s not enough, every few pages there’re links to take you to even more sales pitches. It was like a 206 page brag post telling you to buy his tutorials because of how awesome he is for being such a successful salesman. Even the success stories of Jeff’s “students” weren’t even about them so much as they were about Jeff and how much he and his work did for them.

Out of the entire book, I would estimate there to be about thirty pages that actually held rich educating content that was worth reading.

All in all, I’m not a fan, and no I will not be purchasing anything else of Jeff’s. If you are considering reading this book because you want to learn his launch process (which does work don’t get me wrong!), then I would suggest a summarized version. There are some excellent things to be learned, if you can handle wading through the rest of the bragging rambles to find it. (You can basically take the description below, copy and paste it over and over and over and over – for 206 pages, and there you have it… The entire Launch book)

DESCRIPTION:

“Launch” will build your business—fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction.

Think about it—what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget?

Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.

But the success-train was just getting started—once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

“Launch” is the treasure map into that world—an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.

Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you’re still in the planning phase—this is how you start fast. This formula is how you engineer massive success.

Now the question is this—are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

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