At one point last year, Benedict Roff-Marsh and I put together an interview in conversation style guest post. Benedict is a very talented musician with several years of production under his belt. In the interview we discussed the similarities in writing, self-publishing, and marketing books, and in the self-production, distribution, and marketing of music. As we got to speaking, I was shocked at how alike the two worlds really are! And, what a lot of our conversation boiled down to was attitude and approach along side talent and effort.
Benedict recently wrote and published a book of his own. I’m was so excited to hear from him and to get a little bit of insight on this book! It’s a guidebook for musicians, yet a large portion of the content is about mind-set. Not only does it help to guide and assist Indi-Musicians in their journey, but it can be a big help to authors too! Approach in this day and age is huge, and without the appropriate knowledge and mindset going in, it can be a struggle to succeed in many professions.
I for one am really looking forward to exploring Benedict Roff-Marsh’s book! Here is an Amazon link, and it’s even available on Kindle Unlimited which is AWESOME! If you’re interested in the musical world, a seasoned musician, or anyone with a passion to make it as an Indi-anything really, then click on over and check it out!
Having success in music is challenging & elusive. There are no quick solutions but with the right groundwork, it is far easier to live up to your potential as a totally Independent Musician and be proud of what you have achieved.
The Indie Musician’s Guidebook looks straight in the eye of the realities of life for the modern Indie musician and calls it as it is. You don’t have your time wasted with out of date gear advice or tips that don’t work anyway. The book focuses primarily on the reasons why some people get fans whilst talking you down from many of the strategies that absolutely don’t work out.
While at times the material may be challenging, none of it is actually hard to put into practice. The book lays the main activity arcs out for you with actions to take that will help you to grow. There are several courses you can work through to help prepare you to be in the spotlight: Artist Development, Studio Gear, Mixing & Mastering, Releasing & Marketing an Album are looked at thoroughly. There are also chapters on Managing Money, Income from complementary sources, and How to Negotiate.
There are no snake-oil schemes here. All the material is based on proven Sales processes; which in turn is based on Psychology. The aim is always to work from what you have instead of believing you need something else.
I, Benedict, am a Composer & Record Producer of 30+ years who didn’t make it big. Despite several times talking to record labels who wanted to sign me, it never panned out. I kept going and kept learning. Not only for myself but for others.
Constantly observing and asking “why?” lead me to recognize the pattern common in musicians who struggled more than they needed to. It doesn’t have to be this way as there are some simple mistakes to avoid. I can’t promise success, no one can. What I can promise is greater satisfaction in your music. That alone may translate into better outward success.
My former careers have included Banking, Car Sales & Web. From these, I learned how Sales really works. Interestingly it is not a technical skill anywhere near as much as people think. Selling is pure psychology. If you can fill the customer’s need you stand a good chance.
Combining disciplines gives me a different approach from those offered by so many that result in little past disappointment & disappearing dollars. There are no short-cuts.
The book is not Genre-specific. Genre is actually uncovered for the marketing illusion that it is which leaves you far freer to present your unique style and find the right fans for you.